Which NFL games are likely to draw the biggest TV audiences this season? We took a swing at the games that have network and streaming partners (and TV viewers) excited.

An Innovator Spotlight conversation from “The CTV Playbook For B2B Marketers”, iSpot’s ‌Stuart Schwartzapfel‌ discusses how LinkedIn is using its rich professional data to drive precision-targeted CTV campaigns.

Sports sponsorship measurement system launched

All marketing data today is built on massive error. The data compiled is based on guesswork and inferences.

Insights from Amazon Live product piches are fed into the Amazon Marketing Cloud, where they can ba analyze to guide campaigns.

A baker’s dozen (+1) of TVREV OG’s, two new special reports, and catch us if you Cannes in the French Riviera

The Stream TV Show reveals some important lessons about the industry…and TVREV.

Recent box office concerns for superhero movies may yield a new streaming/TV approach centered around animation instead.

Also: Ad tech news from ISpot, Anoki, GSTV, The Trade Desk, TCL and Transmit

If broadcast regulation truly needs reform — and it surely does — then retransmission consent must be on the negotiating table.

TVREV will be at the Cannes Lions festival next week Come join us at our various events

Ten years ago, we launched “Audience Parting” to challenge a media industry still stuck on dayparts and GRPs despite the rise of streaming and binge-watching.

In this conversation, LinkedIn Business Development Manager Cat Perez shares how the company is making CTV more accessible and measurable for B2B marketers—offering self-serve targeting and independent performance validation via iSpot.

The WBD split seems to mostly be about making HBO look attractive to potential suitors. Alan Wolk explains why.

Auto-focused channel is steering into demand for sports-adjacent content.

Discovery is the new battleground in streaming, and platforms that cut ‘time to content’ are winning. Xperi’s Gabriel Cosgrave on why a smarter, more seamless user experience drives engagement and loyalty.

Kicking off with some LA drama (the political kind), this week’s Hot List tees up big summer moves from TVREV—from Stream TV panels, to Cannes content shoots and the return of “Explain it to a Teenager.”

A look at why the bloom is off the FAST industry (and how to get it back) plus everything you wanted to know about Google’s AI Agents (But were afraid to ask.)

Genius Sports will integrate iSpot’s Unified and Outcomes measurement products and data insights into omnichannel platform FanHub, which helps reach sports fans

TVREV’s newest report looks at how B2B marketers are using the power of television to create emotional connections, shortening a very long sales cycle.