The Future Of Television. Dissected Daily.
Speedvision Fast Channel Vrooms Onto Vizio Smart TVs
Auto-focused channel is steering into demand for sports-adjacent content.
iSpot To Measure Sponsorship Impact For Genius Sports
Genius Sports will integrate iSpot’s Unified and Outcomes measurement products and data insights into omnichannel platform FanHub, which helps reach sports fans
Anoki Integrates With Magnite While Seedtag Adds Neuroscience To Find Emotional Connections
Gracenote study finds that that while contextual is building confidence in CTV advertising, there’s a lack of data, especially in sports
I’m Buying! The Beverage Industry Boosts Spending On TV Advertising, iSpot Report Finds
Booze marketers see streaming as an increasingly important channel.
Big Subscription Streaming Services Offering 5% More Content
Netflix and sports show biggest increases, according to Gracenote report
YouTube Has The Largest Share, But The Battle To Monetize Streaming Viewers Is Just Getting Started
YouTube’s share of viewers rises to 12.4% in April ,according to Nielsen
Wanna Watch The Game? Stay In the Car, Says Gracenote
‘Gracenote is uniquely positioned to bring personalized sports experiences to the connected car space.’ - Trent Wheeler, head of innovation at Gracenote.
More Studies Show Streaming Gains
Biggest streaming title is ABC’s long-running drama ‘Grey’s Anatomy’
How The Big Charter-Cox Deal Will Impact The TV Business
Also: Cross-platform TV ad measurement company iSpot names Steven Millman as chief scientist
2025 Upfronts: The Year Data Became The Product (Finally)
The biggest story of the 2025 Upfronts? TV isn’t just content anymore—it’s infrastructure.
Something’s New, Something’s Old At The Warner Bros. Discovery Upfront
Netflix rolls out big numbers and said its ad-tech suite is coming to a market near you
Want Results to Jump? Leap Media’s Trademarked Long-Form Syndication Gains Altitude
Leap Media brings TV advertisers a syndicated package that includes content from top producers, targeted linear and digital distribution, while its nimble structure allows for value pricing.
At The NewFronts, More Talk Of Predictive Advertising, AI, Scale And Outcomes
54% of marketers are looking to reduce budgets in 2025, a new Nielsen report says
NewFronts: Now Samsung Has a FAST Channel Of Its Own
Tubi unveils new interactive and shoppable commercial formats
Not Dead Yet: Ad Spending On Linear TV Up Despite Decline In Impressions, iSpot Q1 Report Says
Streaming’s share of impressions rises to 14%
At NewFronts And Upfronts, Keep An Eye On How Tech Is Dominating the Ad World
The digital giants are seeing double-digit gains as they pour resources into better targeting and increased effectiveness.
Streaming World Consolidates As Frndly TV Is Sold To Roku For $185 Million
‘I don’t think of them as a virtual MVPD. I think of them as linear channels that’s in a paid tier that we can grow,’ said Roku Founder Anthony Wood
Roku’s Upfront: No Party, No Problem
“At at the end of the day, we're still going to use this as a moment to push towards more performance oriented television,” says Roku’s Jordan Rost
Truthset Comes Up With AAA Idea For Rating Data Quality
“There’s been no clarity, transparency, or knowledge of how good or bad all this data is. It's fueling everything here. And now we have those answers,” says Scott McKinley
Comcast Spells Out Plans To Slow Broadband Sub Losses
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