‘Its ability to rapidly and effectively develop creative assets makes it a valuable tool, especially for brands with small teams,’ said Dickies’ media manager LIndsay Burgor

‘No computer wants to do what you do. Our jobs suck,’ he said, the late night host said.

‘Commercials airing on Fox are more memorable and likeable than any other media company,” says Jeff Collins

And some upfront news about programming from Fox and Tubi

Programmer also launching new channels as it marks 15th anniversary of ‘The Walking Dead’

“Streaming exclusively on Roku, Adweek’s breakdown of the best Big Game commercials – past and present – makes for an exciting lead-up to the Big Game for our audience,” says David Eilenberg, head of content, Roku Media

“The ability to bring inventory from lots of different places, whether it's the walled gardens, like Amazon or Google, or the open web, into one place where you can plan, activate and pull reporting on impressions and outcomes from a single partner, is pretty novel,” Gudai says

“The power and impact of live sports is inescapable right now,” says  Kenneth Suh, Chief Strategy Officer at Nexxen

“We've doubled our ads revenue year-over-year last year. We expect to double it again this year so that should give you a sense of the slope of monetization growth that we're on,” said co-CEO Greg Peters

Coming soon: linear ads, third party deals and more granular targeting, says GM James Grant

Users will be able to reach consumers as they move from watching Netflix, Amazon Prime Video and YouTube to out of home and online video environments.

Disney’s Magic Words are coming to live programming, including sports, as the company looks to make streaming a better vehicle for video for viewers and advertisers.

The war for the future of advertising will continue to be waged between the traditional media companies and the digital giants. And the upfront will remain a key battleground.