Also: Ad tech news from ISpot, Anoki, GSTV, The Trade Desk, TCL and Transmit

In this conversation, LinkedIn Business Development Manager Cat Perez shares how the company is making CTV more accessible and measurable for B2B marketers—offering self-serve targeting and independent performance validation via iSpot.

Genius Sports will integrate iSpot’s Unified and Outcomes measurement products and data insights into omnichannel platform FanHub, which helps reach sports fans

TVREV’s newest report looks at how B2B marketers are using the power of television to create emotional connections, shortening a very long sales cycle.

Also: Cross-platform TV ad measurement company iSpot names Steven Millman as chief scientist

This week’s Hot List dives into how following the money explains Amazon’s rise in TV, the growing role of data in Upfronts, and why platforms, publishers, and even baseball must adapt to win both attention and ad dollars.

Streaming’s share of impressions rises to 14%

MLS still benefits greatly from its exclusive Apple TV+ deal. But recently, clubs have been finding workarounds to earn more exposure (and revenues) from local broadcasts, too.

“Finding the ideal reach and frequency is a reality with new technology,” the report says.

As TV’s past fades, this week’s Hot List dives into the data-driven future of media—from Walmart’s NewFronts push to YouTube’s March Madness surge—revealing how the industry is reinventing itself for the spring season of performance.

This week’s TVREV Hot List explores the looming impact of AI on TV, fresh momentum in measurement from Comscore, iSpot, and Tubular, and why smart monetization is key as CTV proves its growing value with massive March Madness reach.

Springtime is finally here.

Paramount Global first to offer clients clients new capability

2 weeks worth of TVREV originals and Measure snackables

TVREV originals this week from analysts who tell it like it is.

Irony in Media persists, from redefining TV and video to fading local broadcasters, safe humor in ads, and success facing market punishment.

Recent events show more concerted efforts for sports to be available on both streaming and linear as the two sides realize they need each other for this whole ecosystem to work…

Streaming contribues 15.01 million viewers to the total as Fox’s Tubi unit streamed the Super Bowl for free for the first time.

The Eagles dominated the Super Bowl in a blowout victory, while Tubi impressed with its 4K broadcast, the commercials received mixed reviews, and industry experts explored various media trends and insights.

Featuring coverage on Measurement, Local, and fresh Super Bowl Insights.